{"product_id":"the-measurement-revolution-how-to-thrive-with-digital-analytics-paperback","title":"The Measurement Revolution: How To Thrive With Digital Analytics - Paperback","description":"\u003cp\u003eby \u003cb\u003eGreg Gutkowski\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe cost of collecting, storing, and analyzing data has decreased about 10,000 times over the last 20 years  In addition, technology experts agree that this trend of lower technology prices will last at least another 20 years.Therefore, we can measure, record, analyze, and communicate at rapidly decreasing costs at a rate never experienced in human history. This leads to the two major benefits:1.Measuring phenomena that existed before but have never been measured.2.Measuring more frequently and precisely the manual processes that existed before.Measuring more, faster, and better may yield tremendous business benefits, but only if you know when the cost of measurement is less than the benefit of the measurement. This is, in essence, what this book is all about.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 194\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.8 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 03, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42546057281632,"sku":"9781724820525","price":53.98,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/1922\/9280\/files\/7660d0ba4db235bc665f9743d9499830.webp?v=1769345718","url":"https:\/\/bijoucc.myshopify.com\/products\/the-measurement-revolution-how-to-thrive-with-digital-analytics-paperback","provider":"CARIBBEAN CONNECT","version":"1.0","type":"link"}