{"product_id":"triumph-of-the-yuppies-america-the-eighties-and-the-creation-of-an-unequal-nation-hardcover","title":"Triumph of the Yuppies: America, the Eighties, and the Creation of an Unequal Nation - Hardcover","description":"\u003cp\u003eby \u003cb\u003eTom McGrath\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe \"entertaining and insightful\" first history of the Yuppie phenomenon, chronicling the roots, rise, triumph and (seeming) fall of the young urban professionals who radically altered American life between 1980 and 1987 (\u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Ben Mezrich). \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e By the time their obituary was being written in the late 1980s, Yuppies--the elite, uber-educated faction of the Baby Boom generation--had become a cultural punchline. But amidst the Yuppies' preoccupation with money, work, and the latest status symbols, something serious was happening, too, something that continues to have profound ramifications on American culture four decades later. \u003cbr\u003e Brimming with lively and nostalgic details (think Jane Fonda, The Sharper Image, and over-the-top fashion), \u003ci\u003eTriumph of the Yuppies\u003c\/i\u003e charts Boomers' transformation from hippy idealists in the late 1960s to careerists in the early 1980s, and details how marketers, the media, and politicians pivoted to appeal to this influential new group. Yuppie values had an undeniable impact on the worlds of fashion, food, and fitness, as well as affecting the broader culture--from gentrification and an obsession with career success to an indulgent materialism. Most significantly, the me-first mindset typical of Yuppieness helped create the largest income inequality in a century. \u003cbr\u003e Tom McGrath's masterful cultural history reveals how Yuppies reshaped American society. It is a portrait of America just as it was beginning to come apart--and the origin story of the fractured country we live in today.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eTom McGrath\u003c\/b\u003e was\u003cb\u003e\u003c\/b\u003ethe editor-in-chief of \u003ci\u003ePhiladelphia \u003c\/i\u003emagazine, as well as chief content officer of Metro Corp., the parent company of \u003ci\u003ePhiladelphia \u003c\/i\u003eand \u003ci\u003eBoston \u003c\/i\u003ebetween 2010 and 2020. Under his leadership, the magazines won more than fifty awards for editorial excellence. In 2022, he was named Writer of the Year at the National City and Regional Magazine Awards. He's written two previous books: \u003ci\u003eMTV: The Making of a Revolution\u003c\/i\u003e, and, with John Basedow, \u003ci\u003eFitness Made Simple.\u003c\/i\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 8.5 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 04, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42697477029984,"sku":"9781538725993","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/1922\/9280\/files\/00c3353a48618f8c74b95476ba6e437f.webp?v=1775831481","url":"https:\/\/bijoucc.myshopify.com\/products\/triumph-of-the-yuppies-america-the-eighties-and-the-creation-of-an-unequal-nation-hardcover","provider":"CARIBBEAN CONNECT","version":"1.0","type":"link"}